Press conference with Federica Pellegrini – Michelin "Performance Made to Last"
Federica Pellegrini will be the new Michelin Ambassador for the two-year period of 2020/21 and star supporter for the Michelin "Performance Made to Last” campaign, which began in 2018.
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On Monday morning, May 18, 2020, the partnership was announced in a streaming press conference moderated by journalist Massimo Caputi. Joining the champion Pellegrini for the presentation was Marco Giuliani (Michelin Sales Director for Italy) and Piero Taramasso (Head of International Michelin Motorcycle Competitions).